Island Global Research conducted a survey on behalf of the States of Guernsey and the Government of Jersey to obtain islanders’ views on the 2022 Channel Islands Christmas Lottery, which takes place annually in December.
The results of this survey, together with feedback from both distributors and the reseller network, have helped inform decisions made towards the format of the 2023 Christmas Draw Game.
Island Global Research designed the survey, which was based on a similar survey that was carried out in April 2020 and sought feedback on participation in the 2019 Christmas Lottery. The latest survey also sought feedback on three possible designs for the next Channel Islands Christmas Lottery.
The latest survey was conducted online, and data was collected between 12 April and 1 May 2023. The survey was also promoted on social media to people aged 18+ living in Jersey and the Bailiwick of Guernsey.
The 2023 survey was completed by a wide range of people. Survey weights were applied to adjust for differences between the age and gender profile of the sample compared to the resident population. This is a standard statistical method that allows IGR to report results for the island as a whole and was also used in the previous survey. The survey results show high participation rates, with 84% of adults reporting they had participated in the 2022 Channel Islands Christmas Lottery. The equivalent statistic for the 2019 Channel Island Christmas Lottery was 87%.